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Cookie Policy

The cookies and similar technologies greatnorthpainting.com uses, why, and how to change your choices.

Last updated

What this policy covers

This policy explains what greatnorthpainting.com keeps in your browser, and why. It covers cookies and similar storage, such as the browser's session storage.

In short: the site stores a few small items that make it work. It also measures which of our Google ads lead to requests, using cookies from us and from Google. We don't use your visit to show you ads elsewhere, and we don't sell information about it.

What the site stores today

Everything in this table is kept in your browser's session storage. It is not a cookie, it is not sent to us, and it is cleared when you close the tab. The cookies for our ads are described in the next section.

What is storedWhyWhen it is cleared
Your estimator answers so farSo a reload or a look at another page does not lose themWhen you send the form, or close the tab
The reference number and range of a request you just sentSo the thank-you page can show themWhen you close the tab
The link that brought you to the site, and its campaign, if anySo we can tell which of our own ads or links led to an enquiryWhen you close the tab
A note that the home page introduction has playedSo the animation plays once, not on every visit to the pageWhen you close the tab

We advertise on Google. To learn which ads lead to requests, every page loads the Google tag, a script from Google. On each page it tells Google Ads which page you are on. It also tells Google Ads when someone sends our estimate or contact form, or taps a link to call or text us.

When you send a form, the tag also sends Google a scrambled (hashed) form of the email address and phone number you entered. Google uses it to match your request to an ad click it already knows about. This is called enhanced conversions. The tag hashes the details in your browser, and keeps sending that scrambled form with any call or text tap later in the same visit.

CookieSet byWhat it holdsHow long
gnp_clickUs, when you arrive through one of our ads or a link with campaign tagsThe ad's click ID and campaign tags, the page you landed on, and when90 days
_gcl_auThe Google tagA random number that links your visit to an ad click90 days
Others starting with _gcl_, such as _gcl_awThe Google tag, when you arrive from a Google adThe ad's click ID90 days

Your browser sends gnp_click to our site on each visit. We read it only when you arrive through another of our ads or a tagged link, to update it, and when you send a request. Then we keep the click ID with your request, so we can tell Google Ads which ad led to it, and later whether it became a job. We keep a click for 90 days from the click itself, however often you come back.

Google may also read or set cookies on its own sites when the tag reports to it, such as google.com and doubleclick.net. Google uses what its tag collects on our pages under its own privacy policy. It explains how in How Google uses information from sites or apps that use our services.

We have turned off ad personalization for this site. Google Ads does not use your visit to show you our ads on other sites or apps (remarketing).

If you are in Quebec, neither we nor the Google tag set these cookies. The tag sends Google no contact details and no ad click ID. It still tells Google, without cookies, which page you are on and when a form is sent or a link tapped. Quebec's privacy law asks for consent before ad cookies like these. We tell where you are from your internet connection, which is not always exact.

Services that may store something themselves

Two more services run on the site and are provided by other companies.

ServiceWhat it doesWhat it stores
Cloudflare TurnstileTells people from bots when you send a formCloudflare may set its own cookie or storage while the check runs
Vercel Speed InsightsMeasures how fast pages load, so we can keep the site quickNo cookies. It collects page-speed measurements that are not tied to you

Cloudflare describes Turnstile in its privacy policy, and Vercel describes its services in its privacy policy.

If you work for us

Our staff sign in to our office system on this site. Signing in sets one cookie, which keeps that person signed in for up to 30 days, or until they sign out. Visitors never get it.

What the site does not use

The site does not use social media tracking pixels or remarketing. Apart from the Google Ads measurement above, it does not track you across other sites. We do not sell information about your visit.

Analytics we may add later

Apart from the Google Ads measurement above, we have not switched on any analytics that use cookies. We may add Google Analytics and Microsoft Clarity later, to understand which pages are useful.

If we do, we will ask for your consent first, through a banner that lets you say yes or no. We will update this policy before either tool is switched on.

How to control storage

You can clear or block browser storage in your browser's settings. Look for "site data" or "cookies and site data".

If you block storage, the site still works. The estimator will not remember your answers if you reload the page, and the thank-you page will not show your reference number. We email you a copy either way.

To turn off our Google Ads measurement, use a browser that sends Global Privacy Control, a setting in Firefox, Brave and DuckDuckGo, among others. With it on, the Google tag does not run on our site and we set no ad cookie. An ad blocker that blocks Google's tag also stops it. Blocking cookies alone stops the cookies above, but the tag can still report a visit or a request without them. The site and its forms work either way. You can manage the ads Google shows you in My Ad Center.

Questions

Questions about this policy go to info@greatnorthpainting.com. Our privacy policy explains how we handle the details you send us.

Changes to this policy

We will update this policy when what the site stores changes. The date at the top of the page shows when it last changed.